Why Recycled Information Can Harm Your Online Business?
This is the one thing I have learned over the years of being online is there is a lot of information on the internet. A lot of what I call, recycled information. Let’s dive a little deeper into what exactly recycled information is. You have seen it, people learn a new strategy and out pops another “Guru”. Instant expert status. I am fully aware that some of you reading this will not like what I have to say, but for my followers you know it all about being real. This is a no sugar coating zone.
When you journey into Online Marketing and Online Branding it is very important that you attain knowledge from people in authority. There is a lot and I mean a lot of information to learn on the internet and there are some incredible people in authority. The most common mistake is the search YouTube technique. Not that YouTube does not have some great information, but honestly anyone can add videos to YouTube. Here are five things to do to make sure you are learning from someone with authority:
- Get to Know the Author of the Content
- Does the Author Have Social Proof?
- Does the Author Have a Blog?
- Can You Find the Author on Social Media?
- Google the Author and READ.
Maybe I am just more picky than the average person. Why wouldn’t you put in the effort to find out what and who you are learning from. Remember we are building a brand. You are the brand, what you learn and the knowledge you attain dictates your online brand.
We live in a copy and paste world. Take the opportunity to be unique in your Online Marketing strategies. Be you. Be Your Brand.
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